Research Topic:In an ever-evolving world of travel, mobility, and learning about different destinations and travel experiences, how have my education and knowledge in communication aided the process of promoting a new segment of tourism in Jordan – Sustainable tourism? What tactics, strategies, and methods am I using based on my education along with new developments in the fields of communication and tourism that will help ensure Green Arrow Tours remains a pioneer among competitors in the industry? & last but not least, how have this shift in travel cause a shift I the way communication is utilized in the process? Questions that will be explored in the study:1. What are the main opportunities and challenges faced by experts offering sustainable activities for tourists in Jordan, especially when it comes to promoting and selling this segment within the industry? 2. What are some communication tactics and media strategies that have been used and successfully implemented to promote sustainable tourism in Jordan?3. Based on my studies, what are some communication methods which can be implemented to strengthen sustainable tourism activities and sustainable tourism in Jordan?4. How can Green Arrow Tours get ahead of the game of communication and media to differentiate itself from competitors? Methodology1. Literature review from scholarly articles2. Interviews with sustainable tourism experts in Jordan3. Interviews with Green Arrow Tours management4. News articles and case studies from both Jordan and surrounding region5. Feedback from Green Arrow Tours travelers in the past two months on the topic (based on end of trip questionnaire)
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