Write about the importance of consumers/customers and how supply chain managers collaborate with the leaders of different supply chain entities to integrate customer needs and requirements into their processes to achieve customer satisfaction and optimize the supply chain.

-Questions about the topic: Who are the consumers/customers of the supply chain? Why are they important? Do supply chains and supply chain managers care about customer satisfaction? Why? How can consumers help improve the supply chain and its processes? -Write a research paper on consumer/customer roles in the supply chain and how they influence processes and operations. Write about the importance of consumers/customers and how supply chain managers collaborate with the leaders of different supply chain entities to integrate customer needs and requirements into their processes to achieve customer satisfaction and optimize the supply chain. -No AI-generated text. -2/5 sources must be from peer-reviewed journals.