Write a paper defining the entry strategy to implement for the launch of the PWB organic beer into the japanese market.

Ater reading the sudy case in the upload document, « Pacific Western Brewing Co going organic « ( page 45 TO 64) please organize the paper into 2 parts Part 1 Summarizing the past entry strategies of PWB for the japanese market ( Happoho and lime lager), and analyzing the failures for PWB to consider before the next PWB ‘s experience. ( should be maximum only 30 % of the entire paper content )Part 2 Considering Japan’s consumer and retailing Revolutions ( P51), recent development in beer ‘s market ( P57 ) and previous failures/ expériences of PWB with the japan ‘s market, please determine what entry strategy PWB should implement to launch its first organic beer in Japan. Please use appropriate marketing tools that you will select to define- Market segmentation- Distribution strategy : which channels to prioritize- Marketing strategyAll information are in the case study doc uploaded, we need justified interpretations and recommandations